This is my first official blog entry and it is a "shout out" to two great bloggers in the diabetes condition community- Manny Hernandez of TuDiabetes and Kerri Morrone Sparling of Six Until Me. Exactly a week ago I was lucky enough to be a joint speaker with them at a conference on "Bio/Pharmaceutical Emerging Media Optimization for Consumer-Focused Marketing" ("#Pharmedia" on Twitter) in Philadelphia.
Kerri & Manny gave a joint presentation just before mine. It was so good that I forgot to have the jitters about my upcoming talk and focused on what they had to say.
They gave 3 pieces of excellent advice based on their personal experience with T1 Diabetes to the medical and pharmaceutical marketers who were there-
1. We are People First
2. Trust is Key
3. Embrace Adverse Data
On point 1- "People First", Kerri said something really powerful - "For the 7 or so minutes that the doctor is examining me in her office, I am a 'patient'. The rest of the time, I am a 'person'."
On point 2- "Trust is Key". Manny and Kerri reminded everyone that despite the rise of online media, people still want to put a face with a name, and that trust since it is "organic" takes time to establish.
On point 3 - "Embrace Adverse Data"- Manny told the marketers present that adverse data will be discussed regardless, and that the pharmaceutical/ medical industry would serve itself better by a candid engagement in the discussion. (In other words, intelligent members of the consumer/patient community can make measured, rational decisions on their own about therapy risk-benefit).
Great points- and fantastic slides, too (one was a single bullet point superimposed over a herd of enormous elephants in a rear view mirror). After their talks Manny and Kerri were kind enough to share their thoughts on camera with me about important issues for the whole community of those with diabetes. So, more, coming shortly.
Manny's blog is: TuDiabetes and Kerri's blog is: Six Until Me.